- This topic has 2 replies, 2 voices, and was last updated 2 years, 6 months ago by Randall Fox.
This thread is to discuss the article entitled “Did American audiences stream international TV shows?” https://vodclickstream.com/did-american-audiences-stream-international-tv-shows/
To be honest, I was surprised just how much international content there was on Netflix in the US.
This research is looking at country of origin, not language. However, they are, obviously, highly correlated. I thought it might be interesting link to a couple of studies I counted a few years ago into non-English language movies in US cinemas (Which languages are most commonly used in movies? and How many non-English language films get a US theatrical release?).
I found that 18.8% of movies released theatrically in North America (2003-17) were not in English. An extremely high result, judging by what most people see. Yet these movies accounted for just 1.1% of the box office gross. The SVOD data in the VOD Clickstream article is not as extreme as this, but reflects the same broad pattern of wide options but mostly local content being picked.
All thoughts on the topic welcomed
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