Article: How important were Disney movies to Netflix?

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We’re very fortunate that out clickstream dataset overlaps with the bulk of the Disney/Netflix tryst. It gives us incredible insight into just how much of a dominate a force the Big Mouse House was for the Jolly Red Giant.

It’s so interesting to see what happens when two mega-companies team up, especially given that they are now major rivals. If in the future Disney do manage to beat Netflix at the streaming game, Netflix can’t claim they didn’t see it coming far in advance!

All thoughts on the topic welcomed.

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What is VOD Clickstream?

Our unique clickstream data allows us to analyse viewing patterns on Netflix between January 2016 and June 2019.

This data has some powerful qualities and unusual limitations so be sure to check out the details here.

This is wholly independent research. We’re not affiliated with Netflix or any other streaming platform or studio.