I’m just curious how content is identified in your clickstream data.

Is it just by title (e.g. “Attack of the 30-foot Mushroom People”), by proprietary ID (e.g. NetFlix or IMDB numbers), or by a more universal identifier like EIDR?

If it’s not by some external ID, then how do you match data across platforms and providers?

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  • #82890

    Hi Curt

    The short answer is that it took many months of work! Our raw clickstream data is based around URLs and from there we have IDs. We then need to link up with the content and use public info to fill in things like genre, cast, crew, etc.

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What is VOD Clickstream?

Our unique clickstream data allows us to analyse viewing patterns on Netflix between January 2016 and June 2019.

This data has some powerful qualities and unusual limitations so be sure to check out the details here.

This is wholly independent research. We’re not affiliated with Netflix or any other streaming platform or studio.