What types of movies were most often re-watched on Netflix?
Our dataset allows us to track the viewing behaviours of a large number of Netflix viewers. Using...
Read MoreOur dataset allows us to track the viewing behaviours of a large number of Netflix viewers. Using...
Read MoreAbout our clickstream data This article uses our unique clickstream dataset to analyse the viewing...
Read MoreAbout our clickstream data This article uses our unique clickstream dataset to analyse the viewing...
Read MoreDisney’s mastery of the Home Entertainment window has long been a cornerstone of its movie revenues. The supply was carefully controlled by Disney (films “returned to the Disney vault”), prices were well managed to avoid bargain-bin pricing and the marketing stood above even their closest rivals (you never bought a Disney movie, you “took home the magic”). It is perhaps surprising that it took so long to take full advantage of the burgeoning SVOD market.
Read MoreBeyond the huge offering of US shows, American audiences of Netflix have access to British comedies, Brazilian dramas, and Scandinavian crime thrillers, amongst other things.
But did they choose shows from beyond their borders, or stick closer to home? The clickstream data reveals which countries piqued the interest of the US viewing public.
Our unique clickstream data allows us to analyse viewing patterns on Netflix between January 2016 and June 2019.
This data has some powerful qualities and unusual limitations so be sure to check out the details here.
This is wholly independent research. We’re not affiliated with Netflix or any other streaming platform or studio.