About our clickstream data
This article uses our unique clickstream dataset to analyse the viewing patterns of audiences on Netflix between January 2016 and June 2019. This data has some powerful qualities and unusual limitations so be sure to check out the notes at the end of the article.
For each title, we calculate a Popularity Score, taking into account the total number of views and the length of time the title has been available to viewers in the relevant country. It is expressed as a number between 0 and 100, with the most successful movie in that country receiving a score of 100. Therefore, a movie with a score of 50 is half as popular as the top movie. You can read a full breakdown of how we calculate these scores here.
For each title, we calculate a Popularity Score, taking into account the total number of views and the length of time the title has been available to viewers in the relevant country. It is expressed as a number between 0 and 100, with the most successful movie in that country receiving a score of 100. Therefore, a movie with a score of 50 is half as popular as the top movie. You can read a full breakdown of how we calculate these scores here.
The recent decline in interest in rom-coms on the big screen (more on that below) has meant that filmmakers and audiences alike are looking to streaming platforms to fill the gap.
But is the pairing of streaming and romance a match made in heaven? What were the most-watched romantic films on Netflix? Let’s see what the data reveals…
The most popular romance movies on Netflix
The most popular romantic movie on Netflix during the period we studied was To All the Boys I’ve Loved Before. The film was based on a New York Times bestselling book, well-received by critics and available exclusively on Netflix – all factors which are likely to have contributed to its success.
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