How have Sci-Fi movies performed on SVOD?

About our clickstream data
This article uses our unique clickstream dataset to analyse the viewing patterns of audiences on Netflix between January 2016 and June 2019. This data has some powerful qualities and unusual limitations so be sure to check out the notes at the end of the article.

For each title, we calculate a Popularity Score, taking into account the total number of views and the length of time the title has been available to viewers in the relevant country. It is expressed as a number between 0 and 100, with the most successful movie in that country receiving a score of 100. Therefore, a movie with a score of 50 is half as popular as the top movie. You can read a full breakdown of how we calculate these scores here.

The sci-fi genre is a broad church. It includes big-budget action spectaculars, mid-budget family fare and inexpensive twisty thrillers.

For this analysis, we have largely used IMDb’s classification, which applies multiple genres per title and in which sci-fi accounts for 3.9% of titles. This includes films many would regard as primarily sci-fi (such as Star Wars) and titles with sci-fi tropes or plot elements (i.e. Despicable Me 3).

Not only was Avengers: Infinity Wars the most popular sci-fi movie on the platform over the period studied, it was also the most popular film across all genres.

It was closely followed by stablemates Thor: Ragnarok, Ant-Man and the Wasp and Black Panther. In fact, movies set in the Marvel Cinematic Universe (MCU) account for six out of the top ten sci-fi movies. Disney claims three more top spots (two Star Wars and a Pixar movie), with only Netflix’s Bird Box ruining their clean sweep.

 

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What is VOD Clickstream?

Our unique clickstream data allows us to analyse viewing patterns on Netflix between January 2016 and June 2019.

This data has some powerful qualities and unusual limitations so be sure to check out the details here.

This is wholly independent research. We’re not affiliated with Netflix or any other streaming platform or studio.