What percentage of Netflix’s movies are recent titles?

When Netflix launched its video streaming service in 2007, its US catalogue comprised of around 5,000 movies and TV episodes – fewer than 6% of the 85,000 titles available via their DVD rental service at the time. The headline titles designed to draw consumers were not new releases, but instead were slightly older classics, such as The Matrix and Super Size Me.

Just twelve years later, Netflix and the landscape have both changed considerably. Audiences have come to expect a steady stream of new movies on the platform, as well as a trove of exclusive releases.

This article looks at how Netflix balances new releases with older “classics”. We consider the volume, age and quality of the movies added to Netflix over the past seven years.

How many movies are added to Netflix each year?

The number of movies making their Netflix debut has fallen dramatically since 2014. That year, over 3,000 movies were added to the platform, whereas 2019 saw around 1,000 movies being added for the first time.


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What is VOD Clickstream?

Our unique clickstream data allows us to analyse viewing patterns on Netflix between January 2016 and June 2019.

This data has some powerful qualities and unusual limitations so be sure to check out the details here.

This is wholly independent research. We’re not affiliated with Netflix or any other streaming platform or studio.